Car Studio Softbox, professional car photography. Creating a car studio for photography is an exciting project that requires careful planning. This studio variant is suitable for you if you want to create professional car images and need to photograph about 2000-3000 used cars per year. In our car studio packages, we choose to use Elinchrom studio flashes as light sources. The studio flash has high light intensity, which means that surrounding light does not affect the photography and gives natural colors, which is very important when photographing cars. Here we present some steps that are important when you want to create a photography area suitable for car photography.
- Car Studio Softbox - Cost about 65000 SEK excl. VAT
- High image quality externally and internally of cars
- Directed light sources with rectangular reflections in the subject
- Exact color reproduction and consistent image quality over time
Find a space with plenty of room
To photograph cars about 5 meters in length, a photography distance of 7-8 meters is recommended, preferably more. The camera's lens should ideally correspond to a standard lens, which means an angle of view around 45 degrees. Using wide-angle lenses can reduce the shooting distance, but this type of lens causes a change in perspective of the subject, which can make the images look odd.
The ceiling height should be at least 4 meters so that the lighting gets good dispersion and the light that hits the subject is even.
Preferably use a corner with white walls
To make the background calm and not disturbing in the picture, it is an advantage to be able to place the car in a corner so that you can photograph from several angles without having to move the car. An extra plus is if the walls are neutrally white, which means that they will reflect the studio flashes' light onto the car.
If possible, sunlight should not shine directly on the car through a window.
The floor should be uniformly colored, preferably medium gray, and easy to clean.
Camera and computer
Choose a DSLR with a normal zoom and hot shoe that can be connected to a flash transmitter. The camera should have a USB port so that it can be directly connected to a computer during photography, which provides a simpler and better workflow.
Items included in the "Car Studio Softbox"
This package includes five light sources, the Elinchrom ELC 500 studio flash with softboxes that give rectangular reflection in glass and paint. The studio flashes are triggered by the camera via a wireless transmitter. The flashes are mounted on the wall or ceiling with wall brackets.
What does "Car Studio Softbox" cost
The cost for Car Studio Softbox is about 65000 SEK excl. VAT. Additional costs include craft costs for mounting flashes and possible electrical work.
Depending on the premises, another stand model that holds the flash with softbox may be needed.
Photography studio for car images. Aifo AB has long experience in planning and building car studios for car dealers who photograph cars in-house. We help you choose and plan a suitable photography area and in consultation with you adapt lighting to set budget and desired image result. We offer training for staff who will photograph and we provide knowledgeable support both before and after purchase.