John owns and operates the company PictPro, which offers photographic services. The great drive in John's photography comes from the interest in people and the art of making them feel comfortable in front of the camera. This combined with knowledge and great passion for lighting means that people who stand in front of John's camera can easily relax.
By having full control over the technique and good prior knowledge of the person to be portrayed, John gives the subject his full attention during the photo shoot. Thanks to extensive knowledge in lighting, each person's characteristics and expressions can be brought out and enhanced.
"Each photo shoot is unique and I have to be able to quickly adapt to what the customer wants to tell with their image," says John. "Lighting doesn't have to be difficult. The important thing is not to mess with it, but to have full control over the technology and give my customer all the attention."
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