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The Ultimate Product Photography Lighting Setup | Ecommerce

The ideal product photography lighting

For online businesses, it's crucial to have a versatile lighting setup that suits various products. In E-commerce photography, products can differ significantly in terms of color, size, and glossiness. Let's explore the ultimate product photography lighting arrangement that offers both versatility and image quality to enhance your E-commerce studio's efficiency.

Product photography - Glossy background

We aim for the utmost versatility in our lighting setup to ensure exceptional results for medium-sized products. Being able to use images directly from the camera with consistent quality can significantly impact your business, especially for high-volume product photography. With broncolor lighting equipment, there's no need for retouching, as power output and colors remain consistent from one shot to the next.

Whether you're photographing shoes, cosmetics, or perfumes, this lighting arrangement is a perfect fit.

Set-up Product photography

The specifics of setting up your lighting arrangement.

Here's a detailed breakdown of how to set up your lights for product photography.

Start by covering a white table with a shiny white acrylic plate. This setup will create a reflective surface for the product. Place a similar acrylic plate vertically about 100cm behind the table. Backlight this plate with a 90x110 cm Softbox to ensure even and clean background illumination. In this example we have used an ELC 500 set to 5.9 (396 Ws).

Position an Octabox 135 about 70 cm above the object to provide overall illumination for the set and the product. This Octabox may seem slightly oversized, but its soft lighting helps reduce contrast in photos and works well for shiny, dark, and even white objects. Use aHere we have used an ELC 500 set to 4.3 (131 Ws).

To add dimensionality to the object, ensure that the lighting has a specific direction. Place a smaller Octabox 70 to the right (or left) of the object at an angle of approximately 35 degrees and at a distance of 90 cm from the object. For the Octabox we have used an ELC 500 set to 5.4 (280 Ws).

One small detail that can customize the light is the use of white or black cardboard on the opposite side of the Octabox 70. Use the white cardboard for dark and shiny objects, while the black one increases contrast for very bright or low-contrast objects.

This setup provides a versatile and effective way to achieve consistent and high-quality product photography lighting.

Product photography - setup

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Ecommerce Photography Studio | Elinchrom
SET-015

The Ultimate Product Photography Lighting Setup is an innovative solution designed for the dynamic needs of E-commerce photography. This versatile setup is tailored to accommodate a wide array of products, ranging from small intricate jewelry to larger items like electronics or apparel. Its primary goal is to achieve elegant, high-quality product photographs with a pristine white background and a clear, reflective underlay, enhancing the visual appeal of any item.

Adaptive Lighting System

The setup includes a range of lighting options, such as adjustable LED panels and softboxes, which can be fine-tuned to suit the color, size, and glossiness of various products. This flexibility ensures consistent quality across different items.

High-Color Accuracy

Color rendering is crucial in product photography. Our lighting setup provides a high Color Rendering Index (CRI), guaranteeing that the colors of your products are captured accurately and vibrantly.

Shadow Minimization

The design of the lighting arrangement minimizes harsh shadows, a common challenge in product photography. This results in cleaner, more professional-looking images.

Reflective Surface

Included is a specialized reflective surface that can be placed under products. This feature is key in creating a subtle yet sophisticated reflection, adding depth and elegance to the photographs.

Customizable Backgrounds

The setup comes with an easily interchangeable background system, allowing for a seamless transition to the signature white backdrop, essential for that clean, distraction-free look.

User-Friendly Interface

Designed with user convenience in mind, the setup is easy to assemble and adjust, making it suitable for both novice photographers and seasoned professionals.

Applications

Ideal for E-commerce platforms, advertising agencies, independent photographers, and online retailers, this lighting setup is a game-changer for anyone looking to elevate their product photography. Whether it's for catalogues, online stores, or promotional material, this setup ensures each product is showcased in the best light.

Conclusion:

With its blend of versatility, high image quality, and user-friendliness, The Ultimate Product Photography Lighting Setup is an essential tool for enhancing the efficiency and aesthetic appeal of any E-commerce photography studio. Transform your product presentations with this state-of-the-art lighting solution, and watch your online business thrive.

Ecommerce Phoytography Studio includes

  • Elinchrom ELC 500 | Studioblixt TTL - 3 pcs
  • Elinchrom Softbox Rotalux 135cm Octa
  • Elinchrom Softbox Rotalux 90x110cm Recta
  • Elinchrom Softbox Rotalux 60x80cm Recta
  • Rotalux Speedring Elinchrom - 3 pcs
  • Elinchrom Light Stand 85-235cm - 2 pcs
  • Elinchrom Bridge
  • Elinchrom Skyport Transmitter Plus
  • Manfrotto Light Stand with Boom, 420B Black
  • Avenger C-Stand Kit 30
  • Colorama Colorgloss 100x130cm Super White
  • Colorama Colormatte 100x130cm Super White
  • Colorama Translum 1.52x5.4m Medium 1.5 f-Stop
  • Manfrotto EzyBalance Grey Card

Aifo AB - About Aifo

About Aifo AB

Aifo AB was founded in 1990 and is one of Sweden's largest distributors of professional photo equipment and is the general agent of Elinchrom, Manfrotto Lighting Control Solutions, B+W Filter, Colorama, Tether Tools, broncolor and others. Here you will find a carefully selected range of suppliers leading the development in their business areas as well as knowledgeable staff with long experience from the industry.

Price, VAT excl.45 000
Price56 250
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